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Sample 51 (an example web site category page)
Notice I've used a narrower header than on the home page (Sample 50) so the shopper gets to the content of the page quicker.
When populating your pages with photos, FreeForm does not require you to make them all the same size. You may also display text as I have here in between the rows to make the pages appear more interesting and add selling points. Text is important in web pages to help them be found via search engines.
The advantage of building your own web site using a tool like FreeForm vs. buying into a typical e-commerce package is having the ability to customize each page however you desire.
This sample is not meant to be used as is. Please see the notes at the bottom of Sample 50.