Use Text Input Areas for captions between photos if you like.
If you plan to use a layout such as this on eBay consider assigning a width of 940 pixels up in Global Features to make it work well in eBay's new selling page expected to be launched early 2009.
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In the long run, more important than the capability to create templates, FreeForm provides a convenient interface for using what you have created.
As you build individual item descriptions or web pages you can alter your layouts 'on the fly' to accommodate more or less photos, more or less text areas. Replace, add, remove, anything desired while leaving the parts that do not need to be altered alone. All without having to learn or edit HTML.
You can leave placeholders in your templates by inserting any type of Input Area at any location without entering anything into it. Rather than continuously inserting or removing Input Areas you may just blank out the entry areas and FreeForm ignores them in Preview and when producing the HTML results.
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In the right column, a FreeForm Gallery Input Area is used to present a list of category links. Text or images can be used but images are safer because they will retain a consistent appearance regardless of web browser text size settings. On eBay descriptive links in item descriptions to eBay store categories or other items for sale need to be displayed as images to avoid violating eBay's keyword spamming policies.
The 'Category Name Here' text buttons are images created using the button maker tool at cooltext.com. When creating your own text buttons start with the longest text you will need to show, get that looking right, then create all the other buttons with the exact same width and height of the first one.
If you don't have a lot of categories and/or want a more enticing display you may show representative photos from each category. This example uses both. If you have the talent for it, those photos could be collages of the items in those categories. In this example the pictures were pre-sized to 240x320 pixels, the buttons are 199x51 pixels.
You may show any size photos you like but it helps maintain a uniform appearance if they all have the same proportions.
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About this sample:
FreeForm's Builder'B' two column capability is used to create a traditional two column layout with pictures on the left, text boxes on the right. Cross selling via a category listing is snuggled up nicely under the right column.
It is best when using a two column layout such as this that the photos be no wider than 563 pixels to allow room for the text on side. The height is less important so you can still display large photos provided they are oriented vertically instead of horizontally (portrait - camera turned sideways). Perfect for clothing items.
As with all the sample starter templates you are free to change colors, re-arrange content, add or remove content, use your own graphics and backgrounds, etc. The samples are intended to inspire you with ideas and to demonstrate different types of layouts you can create using FreeForm. You are not required or expected to use them exactly as they are set up here.
When it comes down to it you can also depend on Rob for assistance with details such as creating links and fine tuning arrangements. FreeForm includes the ability to save everything you create within FreeForm itself. That enables sharing what you are working on with Rob who can then access and help 'hands on' to achieve what you desire.
FreeForm only produces HTML known to be compatible with eBay. That combined with Rob's 10 years experience helping eBay sellers and FreeForm's wonderful flexibility virtually guarantees learning to use FreeForm will be time well spent.
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